Working on goal setting with our team is always invigorating and motivating for me. The first five minutes of our group meetings are usually a bit sluggish but after everyone warms up we generate ideas that are shared and passed around the room in a proactive dialogue.  Our group voices concerns and new concepts regarding organic teas, the direction of organic beverages, and organic botanicals.
In these meetings it becomes clear that there are specific issues regarding organic teas that need to be solved on a company level as well as on a global level.  How can we make an impact with loose-leaf tea and organic bagged teas? Do our customers feel a difference if they are making an impression on a Tea Growers life? How can we measure a sustainable tea projects success?
The problem, of course, is turning a question into an answer. It’s easy to state a goal but to create movement, change, and results one must follow through with action like incorporating a new tea to a line or choosing between an organic tea or non-organic tea. When Art of Tea was born we took a look at the whole picture.  If we feel that a product won’t create a remarkable lasting impression it doesn’t leave the warehouse. Roughly 10% of the new blends we create make it to our list each year, if it doesn’t hold up in our blending facility than it won’t go out to our dedicated customers. We test out new teas and we are truly grateful for the honest and open feedback our loyal customers provide us based on the samples they receive in their orders. Through your thoughts and comments we continue to grow and fulfill our company goals and meet our customers demands to add more organics to the list. We experience a full sensory experience based on solid ethics and quality care.
We made a clear choice that our core product line would be organic and we intend to continue to grow as we plug on through the continuous certification process. We create our organic teas and organic herbal blends based on taste, quality, organic origins, and overall benefits…a tea or tisane (herbal) that you can go back to time and again.